Endorsed products


Arla saw success when its following products were approved by the Craft Guild's Endorsed Product scheme:

  • British Lighter Mature Cheese, Block
  • British Lighter Mature Cheese, Shredded
  • British Mild White Cheddar, Grated
  • Fresh Single Cream
  • Scottish Mild Coloured Cheddar, Block
  • Trevarian Camembert
  • British Mild Coloured Cheddar Slices
  • British Mild White Coloured Cheddar Block
  • Mozzarella (70%) % White Cheddar (30%) Shredded
  • Scottish Mature White Cheddar Block
  • Scottish Mild White Cheddar Block
Lamb Weston
Lamb Weston

Products from Lamb Weston’s range of sweet potato fries have achieved an above average rating under the Craft Guild of Chefs Product Endorsement Scheme.

Both the sweet potato, and sweet potato shoestring fries join the company’s connoisseur range, which have already been approved by CGC.

During the product endorsement assessment, one chef admitted to already using Lamb Weston’s skin on fries as ‘they offer great value and yield’.

Another chef noted how the company supplies products that add value, commenting: “Vegetarian and vegan food is big at the moment – (chefs) need products that can tick a lot of boxes and Lamb Weston’s crumb is gluten free, for example.”

All three chefs agreed that with regards to sweet potato products, quality is the most important factor as it is easier for operators to charge a premium compared to regular fries.

They also said that different shapes and sizes can help drive additional sales and margin, and that they see sweet potato products as an alternative upsell to regular fries as they are on trend.

Andrea Deutschmanek, Lamb Weston country marketing manager UK & ROI, said: “We are thrilled to be able to add our Sweet Potato products to the Connoisseur range, all of which have received the Craft Guild of Chefs Product Endorsement accolade.

“Being inventive is part of our customer promise – that’s what they know and love us for.  By carrying out activities such as this with bodies like the Craft Guild of Chefs we get to fully understand our customers’ needs, enabling us to explore further and create products that offer menu solutions for them.”

The sweet potato range is part of Lamb Weston’s wider range of fries and potato products, which offer a unique mix of sweet potato taste with a savoury coating to ensure crispness.

Bunzl Lockhart
Bunzl Lockhart

Good news for Bunzl Lockhart after the Craft Guild of Chefs approved both its Chefmaster Induction Hobs and Prepara Induction Pans to its Endorsed Products.

Mitchells & Butlers
Mitchells & Butlers

Mitchells & Butlers is overjoyed since five of its meat products joined the Craft Guild's Endorsed Products hall of fame, including:

  • Fillet Steak 8oz
  • Rib Eye
  • Rump Bistro
  • Sirloin Steak 8oz
  • T-Bone

Wrapmaster is kicking off 2019 by celebrating the success of four of its products recently endorsed by the Craft Guild of Chefs.

Following rigorous testing, the Craft Guild is happy to endorse the following Wrapmaster products:

  • Wrapmaster, Compact
  • Wrapmaster, Duo
  • Wrapmaster, 30cm
  • Wrapmaster, 45cm


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