Endorsed products

Major International
Demi glace, marinades, stocks – both pastes and powders

Demi glace was a good product, in particular when used with roast onion stock.

Marinades were considered good and the chefs who tested these products would use them. In the stock pastes, testers rated the highest for overall flavour and consistency: roast chicken, roast beef and roast onion.

Others were rated highly too. In powders, lamb was rated highest.

The programme, exclusively available to business partners, involves a panel of working Craft Guild chefs who assess the product including completing a ‘fit for purpose’ analysis questionnaire.

The market sector of the panel can be specified, but not the individual: cost sector, profit sector, or both, and can be tailored to pub, restaurant, banqueting, contract, ethnic and education sectors.

Once the products have achieved a pass rate, companies can use a specific Craft Guild logo and the wording ‘approved product’ on any packaging and literature for the tested product.

McCormick's freeze dried herbs

Schwartz for Chef's premium collection of freeze dried herbs (from McCormick) passed the Guild’s “Fit for Purpose and Quality Assurance” assessment.

Praising its five variants of freeze dried herbs for 'superior strength of flavour and a bright appearance', Guild judges said they are 'the closest alternative to fresh herbs' and only need a small amount to deliver maximum flavour.

Tried and tested by Craft Guild chefs, the products give improved visual appearance, better shape and texture than regular dried herbs and, when added to liquids such as soups and sauces, they rehydrate instantly.

Commercial director James Millward said: “We are delighted to have achieved this endorsement as it validates the high quality of our products. For too long there has been a misunderstanding about dried herbs and we are keen to engage with chefs to demonstrate how valuable they can be in any kitchen.”

All the company’s herbs and spices are heat treated for microbiological safety, making them safe to use even without cooking, and come with full traceability.

MCS Technical products - induction units
MCS Technical products

All of MCS Technical Product’s CookTek induction units have been approved by the Guild, and can be built in free standing and drop in induction units.

Managing director Steve Snow said: "To pass the Guild's endorsement scheme, you need to get at least a C grade.

“We achieved an A and only one other product has ever achieved that, which was a food product.”

Three chefs tested the equipment for ease of use, cleanability, mobility, power and controllability, and appearance, and thought the manual was very good. Temperature holding capabilities got high marks as well as the three years labour and warranty.


The Craft Guild recently approved McCormick's chip seasoning.

Mitchells & Butlers
Mitchells & Butlers

Mitchells & Butlers is overjoyed since five of its meat products joined the Craft Guild's Endorsed Products hall of fame, including:

  • Fillet Steak 8oz
  • Rib Eye
  • Rump Bistro
  • Sirloin Steak 8oz
  • T-Bone

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