3663 has achieved Craft Guild of Chefs accreditation on a further 14 own brand products following recent testing. This group of products takes 3663’s total of Craft Guild endorsed products to 64, helping demonstrate great product quality.
The trend for British fare in the food industry has seen a noticeable rise in the last year and 3663 has capitalised on this in its own brand product development.
Among the 14 products on offer to customers and recently accredited by the Craft Guild are the 3663 own brand Somerset brie and beetroot chutney tart, perfect for a starter or light lunch, or for heartier meals its Irish stew with dumplings. Among its accredited British desserts, 3663 offers an apple, Kentish cider and butterscotch pudding and a traditional homemade style rice pudding.
All the dishes were rigorously tested in professional kitchens and were scored on quality, cooking instructions and ease of use.
3663 own brand manager Nicky Dixey commented: “We’re thrilled that our own brand range now has 64 products that have achieved the Craft Guild of Chefs accreditation. This endorsement really speaks volumes about the high standard of our own brand to our customers, as well as showing the excellent quality available from 3663.
“We are looking forward to continuing to work with the Craft Guild to endorse further new products over the next year.”
In 2012, 3663 claimed an industry first by receiving accreditation for ready-to-serve dishes as opposed to single ingredients, for which Craft Guild accreditation is usually given.