3663 has achieved Craft Guild of Chefs accreditation on a further 16 own brand products following recent testing. This group of products takes 3663’s total of Craft Guild endorsed products to 80, helping demonstrate great product quality.
The trend for British fare in the food industry has seen a noticeable rise in the last year and 3663 has capitalised on this in its own brand product development.
Among the 16 products on offer to customers and recently accredited by the Craft Guild are vegetarian dishes such as goat's cheese, sweet chestnut and redcurrant roulade with a red onion compote and for heartier meals its British steak and stout pie and chicken, leek and bacon pie. Among its accredited British desserts are zesty lemon cheesecake, Black Forest fudge cake, white chocolate and fig tart, Black Forest fudge cake and black cherry and marshmallow cheesecake.
All the dishes were rigorously tested in professional kitchens and were scored on quality, cooking instructions and ease of use.
3663 interim own brand and innovation controller Saskia Galema commented: “We’re thrilled that 16 new 3663 own brand products have achieved the Craft Guild of Chefs accreditation bringing the total number of endorsements to 80. This really speaks volumes about the high standard of our own brand to our customers, recognising how 3663 continues to deliver the fantastic quality and innovation that we know is important to them.
“We look forward to continuing to work with the Craft Guild, and will continue to develop partnerships with out customers to deliver innovative products over the next year.”
In 2012, 3663 claimed an industry first by receiving accreditation for ready-to-serve dishes as opposed to single ingredients, for which Craft Guild accreditation is usually given.