Endorsed products

Chef Makes The Grade With Craft Guild Of Chefs Endorsement
Company: 
Chef

The CHEF range of premium fonds and jus from Nestlé Professional  has secured top marks through the Craft Guild of Chefs’ esteemed Product Endorsement Programme. The range will now carry the respected logo which includes the ‘approved product’ stamp of approval on its packaging and promotional literature.

The Programme, enables food manufacturers to test existing products and those under development using leading chefs from across the hospitality industry - establishing whether products are ‘fit for purpose’.

The results of the questionnaire submitted to the Craft Guild of Chefs by Nestlé Professional show that the range excelled across all areas, including flavour, appearance, preparation and packaging. The range of products were found to be authentic in colour and flavour and the stocks were rated easy to prepare and suitable for use in a wide range of dishes.

Martin Lines, marketing director, Nestlé Professional comments, “The Craft Guild of Chefs Endorsement Programme carries real weight across the industry and we are thrilled to receive this accolade. We pride ourselves on delivering the finest stocks which make life simpler for chefs who are under increasing pressure in kitchens where time is of the essence.”

Known for their superior quality, versatility and ease of use, CHEF fonds and jus are ideal for chefs that don’t have the time or resources to create their own stocks and sauces from scratch.

Based on traditional recipes, the White Chicken, Basic Brown, Vegetable Stock or Jus de Veau Lié, all have a clean, natural taste. All products within the range are low in saturated fats and contain no added MSG or hydrogenated vegetable oils. They can be reduced and thickened without impairing flavour, acting as a blank canvass allowing chefs to unleash their creativity and create world-class dishes.

Further demonstrating its support for the hospitality industry, CHEF is sponsoring the Banqueting Chef category at the Craft Guild of Chefs Awards 2009. The awards, which are regarded as the chef’s ‘Oscars’, recognise and reward the leading talent working in kitchens right across the industry. CHEF looks forward to presenting the coveted accolade to the banqueting chef who judges believe has made an outstanding contribution to the industry at the ceremony held at the London Hilton on 1 June.

Major International
Company: 
Demi glace, marinades, stocks – both pastes and powders

Demi glace was a good product, in particular when used with roast onion stock.

Marinades were considered good and the chefs who tested these products would use them. In the stock pastes, testers rated the highest for overall flavour and consistency: roast chicken, roast beef and roast onion.

Others were rated highly too. In powders, lamb was rated highest.

The programme, exclusively available to business partners, involves a panel of working Craft Guild chefs who assess the product including completing a ‘fit for purpose’ analysis questionnaire.

The market sector of the panel can be specified, but not the individual: cost sector, profit sector, or both, and can be tailored to pub, restaurant, banqueting, contract, ethnic and education sectors.

Once the products have achieved a pass rate, companies can use a specific Craft Guild logo and the wording ‘approved product’ on any packaging and literature for the tested product.

Kavis
Company: 
EcoFuel XB

Environmentally friendly chafing fuel product that burns exceptionally well in all tests. Rigorously tested under both burn and non-burn states and for health and safety, that is, punch holes in the can to see if leakage occurs, which it did not; tip can over while burning – no leakage or spillage.

Kitchen-Made ‘Essentials’ Pass Ultimate Road Test
Company: 
Essential Cuisine

Essential Cuisine, creator of kitchen-made tasting stocks, jus, demi-glace and gravy, is on a roll with three of its products winning the stamp of approval from the leading UK chefs’ association.

Signature Beef Jus, Premier Jus, one of the leading foodservice jus brands, and its stock mix range have been endorsed by the Craft Guild of Chefs following an unbelievable year for the company.

Each one will now proudly display the coveted Product Endorsement logo on its label, reassuring professional chefs of their superior quality and taste, and that they are ‘fit for purpose’.

Managing director of Essential Cuisine Nigel Crane said: “We are not the biggest, most prolific brand out there in foodservice, which is why this endorsement is so important, demonstrating to professional chefs just how good we are.

“Over the past year, we’ve spent a lot of time in commercial kitchens, showing chefs the difference between what we do and what our competitors do and they have been genuinely surprised and impressed, resulting in many a coup for us in what has been an amazing year.”

While all three ranges received the stamp of approval, there were particular areas of sparkling praise. Essential Beef Stock, for example, was commended for its ‘excellent colour and taste, almost like consomme’, while the range’s colour coded packaging benefit in a busy kitchen was ‘good’.

Premier Jus in Lamb, Veal and Chicken, meanwhile, behaved like fresh jus ‘above expectation’, according to the high ranked judges. “They boiled without skimming or lumping and maintained flavour and consistency even after being cooled and refrigerated and then re-boiled for the next service, with excellent results,” they concluded. “It is an exceptional product,” said one.

Essential’s Signature Beef Jus was also praised for its “full body, strong flavour and nice, thick consistency”. Due to its liquid form, the taste would also be consistent “time after time”.

The Craft Guild of Chefs’ Endorsement Programme enables food manufacturers to test existing products and those under development using leading chefs from across the hospitality industry - establishing whether products are ‘fit for purpose’.

For more information, call 0870 050 1133, e-mail sales@essentialcuisine.com or visit www.essentialcuisine.com

KNORR bouillon makes the grade
Company: 
KNORR bouillon

The KNORR Clear Bouillon range from Unilever Foodsolutions has received the Craft Guild of Chefs’ seal of approval, following testing by high-level chefs as part of the Guild’s Product Endorsement Programme.

Results from the tests revealed that three out of three chefs stated that they found KNORR Clear Bouillon an authentic, easy to use product that meets the needs of chefs.

Claire Sullivan, marketing director, Unilever Foodsolutions says: “It is a great honour that the Craft Guild of Chefs has decided to endorse KNORR Clear Bouillon, which is a fantastic product from the KNORR Bouillon range. It also reinforces the fact that KNORR is the number one choice for chefs.”

KNORR Clear Bouillons add full flavour, without affecting the natural colour of a dish. Their authentic flavour profile makes them a perfect solution for chefs looking to create delicious white sauces, clear soups and veloutés. The Craft Guild of Chefs’ testing panel also found it ideal for poaching and braising.

There are three varieties in the KNORR Clear Bouillons range - clear chicken, clear vegetable, and clear fish – all are available in cases of 2 x 1kg.

For further information on the KNORR Bouillons range and other KNORR products, please contact the Unilever Foodsolutions careline on 0800 783 3728 (calls may be recorded) or visit www.unileverfoodsolutions.co.uk

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