Délifrance launches premium brand, À la Folie!

29/09/2017 - 09:02
Bakery supplier Délifrance has announced plans to launch its premium brand, À la Folie!, on 2 October at the Michelin Guide Great Britain and Ireland 2018 launch event.

Aimed at chefs, the new brand is split into two collections – ‘ready to fill’ and ‘thaw and serve.’ The former features tartlet bases, cones and baskets, which come in a range of shapes, sizes and flavours, including a 38mm savoury round base, chocolate and vanilla wafer cones and 4g baskets.

The four ‘thaw and serve’ product ranges: fruit petit fours, chocolate petit fours, macarons and mignardises, also come in various shapes, flavours and textures. These include: apple and cinnamon, and chestnut and white chocolate petits fours, and 6 or 15g macarons available in seven different flavours.

Marketing director Stéphanie Brillouet said: “At Délifrance, we know inspired bakery, and our premium À la Folie! brand is designed to bring sparkle and colour to any party.

“Made with premium ingredients, and hand-crafted by chefs, À la Folie! allows every chef to create more than food; they can create art. From ready to fill tartlet bases to an assortment of colourful macarons, the range is perfect for any high-end reception.”

“Perfect for fine dining settings, entertaining and receptions,” claims Délifrance, À la Folie!, will sit alongside its other premium brands, Délifrance Héritage and Panitaly.

Copyright 2017 Craft Guild of Chefs

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