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UK announced as partner country for IFE 2017
13/03/2017 - 11:26
The United Kingdom has been announced as the partner country for the first time ahead of The International Food & Drink Event (IFE) next week.
Written by Andrew McClean
The Department for International Trade (DIT) and Department for Environment, Food & Rural Affairs (Defra) will champion the UK’s food and drink expertise and excellence at the four-day event
Soraya Gadelrab, event director of IFE 2017, said: “Our show has always been the biggest shop window to showcase British excellence to the world. In an increasingly global market, having the support of DIT and Defra is an enormous privilege and we welcome their support.
“As partner country, the UK government will play a central role in supporting our home-grown exhibitors with brilliant advice on overseas success, as well as raising the external profile of the wider industry.”
The UK will have the opportunity to showcase the best of the country's food and drink to 29,000 food buyers, producers and investors at ExCeL from March 19th.
Environment Secretary, Andrea Leadsom, said: “Thanks to our well-established reputation for taste, quality and high welfare standards, the global appetite for British food is growing – with exports worth more than £20 billion last year.
“IFE 2017 is a great opportunity to showcase our high-quality products and that’s why I’m hosting a Food is GREAT reception, connecting the best of British with international buyers to get more of our food on supermarket shelves around the world.”
Over the course of four days, DIT will host its ‘Exporting is GREAT’ hub providing in-depth advice to ambitious food and drink producers looking to get their produce overseas.