Andrew Selley, chief executive of Bidfood, said: “We are in an interesting phase in the development of the market, and there is no doubt that the digital channel will become more important over the coming years, especially as the millennial generation become more influential in the customer base.”

Buying behaviours have changed in recent years, moving away from the high street to online ecommerce platforms. According to the latest Mintel research online grocery sales in the UK hit £12.3 billion, an increase of 9% from 2017.

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