Manitowoc announces rebrand

Manitowoc announces rebrand
06/02/2017 - 15:40
Foodservice equipment supplier Manitowoc has announced that it is rebranding the company, its logo and identity to Welbilt, Inc.

The change is part of the company's strategic repositioning after it spun off from its former parent company, The Manitowoc Company, in March 2016.

Hubertus M. Muehlhaeuser, president and CEO of Manitowoc Foodservice, said: “We are excited to announce the changing of our name to Welbilt, Inc., which further strengthens our corporate identity as a stand-alone company.

“Our primary objective is to continue offering a complete solution for the entire kitchen with high-quality products supported by excellent service that help our customers’ kitchens reach their full potential. As we continue to innovate and grow, we will always remain grounded in our long history.”

The name change will take place on March 6th. 

Copyright 2017 Craft Guild of Chefs

Design & Development by Eton Digital