Endorsed products

KNORR stock reduction gets stamp of approval
KNORR stocks

KNORR, the number one brand for chefs, from Unilever Foodsolutions, has obtained another Craft Guild of Chefs product endorsement, for its KNORR Stock Reduction range – also endorsed by legendary chef, Marco Pierre White.

Marco has developed a range of recipes using KNORR Stock Reduction, and comments: “You would be mad to make 
stock from scratch for large 
banqueting occasions when you 
have KNORR Stock Reduction”.

The Craft Guild’s panel of chefs who tested the range, unanimously agreed that they found the products very easy to use, authentic and close to scratch made, whilst being suitable to their everyday needs as chefs. They found that the stock reduction was most suitable for making soups, sauces and risottos.

Made from carefully selected quality ingredients, KNORR Stock Reduction contains reduced meat stock or vegetable juice to create a homemade-style jelly product that spoons easily, dissolving quickly into boiling water or straight to the pan. Available in Beef, Chicken and Vegetable varieties, KNORR Stock Reduction achieves the closest taste, look and aroma to scratch-made stock in a KNORR Bouillon.

The KNORR Stock Reduction range offer chefs the following added benefits

  • Meets UK Food Standards Agency 2010 Salt Reduction Targets
  • No added MSG
  • No artificial colours, flavours or preservatives
  • Delicious aroma with no need for additional colorants and flavourings
  • Suitable for a gluten-free diet
  • Suitable for a lactose-free diet
  • No hydrogenated oils
  • Nine months shelf life unopened, three months refrigerated once opened
  • 2 x 800g case size

For further information about the new KNORR Stock Reduction and other KNORR products, please contact the Unilever Foodsolutions careline on 0800 783 3728 (calls may be recorded) or visit www.unileverfoodsolutions.co.uk.

McCormick's freeze dried herbs

Schwartz for Chef's premium collection of freeze dried herbs (from McCormick) passed the Guild’s “Fit for Purpose and Quality Assurance” assessment.

Praising its five variants of freeze dried herbs for 'superior strength of flavour and a bright appearance', Guild judges said they are 'the closest alternative to fresh herbs' and only need a small amount to deliver maximum flavour.

Tried and tested by Craft Guild chefs, the products give improved visual appearance, better shape and texture than regular dried herbs and, when added to liquids such as soups and sauces, they rehydrate instantly.

Commercial director James Millward said: “We are delighted to have achieved this endorsement as it validates the high quality of our products. For too long there has been a misunderstanding about dried herbs and we are keen to engage with chefs to demonstrate how valuable they can be in any kitchen.”

All the company’s herbs and spices are heat treated for microbiological safety, making them safe to use even without cooking, and come with full traceability.

MCS Technical products - induction units
MCS Technical products

All of MCS Technical Product’s CookTek induction units have been approved by the Guild, and can be built in free standing and drop in induction units.

Managing director Steve Snow said: "To pass the Guild's endorsement scheme, you need to get at least a C grade.

“We achieved an A and only one other product has ever achieved that, which was a food product.”

Three chefs tested the equipment for ease of use, cleanability, mobility, power and controllability, and appearance, and thought the manual was very good. Temperature holding capabilities got high marks as well as the three years labour and warranty.

Pritchitts’ Millac dairy whipping cream

Millac Gold and Roselle Supreme were the first cream alternatives to be awarded the Craft Guild of Chefs Product Endorsement.

Both were tried and tested extensively against the Guild’s strict criteria and achieved ‘an extremely high grading’.

Simon Muschamp, head of marketing at Pritchitts, commented: “We pride ourselves on technical excellence and have been leading the market for 25 years, bringing cost effective, time saving solutions to kitchens, across all sectors. To be awarded the Craft Guild of Chefs’ Endorsement is testament to the high quality of our products and we are delighted with this achievement.”

Cyrus Todiwala, chef oner of Café Spice Namasté and a long-time user of Millac Gold, added: “We use Millac Gold in our kitchens because it offers convenience without compromising on taste and it performs better than dairy cream, adding to the balance of flavours that we strive to achieve.”

Full list of Pritchitts' endorsed products:

  • Millac Gold Single Cream
  • Millac Dairy Whipping Cream
  • Millac Gold and Roselle Supreme cream

To find out more about Pritchitts’ range of products and for some great recipe ideas, visit www.pritchitts.com

Tilda easy cook basmati and easy cook basmati and wild rice

Tilda easy cook basmati and easy cook basmati and wild rice passed with flying colours, with examiners all agreeing the products had an impressive yield, were high quality, easy to cook, delivered consistently good results that looked great and provided a premium quality taste.


Copyright 2019 Craft Guild of Chefs

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